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CMOs Predict Slim Rise in Holiday Same Store Sales
Retail CMOs forecast a modest 2.1% increase in their same store sales (referring to revenues of retail stores open for a year or more) for the holiday season compared to 2010, according to a BDO USA...
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Americans Unhappy With Salary Distribution
80% of Americans agree that top company managers have become rich at the expense of ordinary workers, including 47% who strongly agree, according to a Harris Poll released in November 2011. Results...
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AT&T Leads US Biz ISP Market
AT&T led the US business ISP market in September 2011 with 20% of all browser-based Internet page views (i.e. traffic), according to data released in November by comScore. Data from the study...
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Mobile Users Click But Don’t Convert
Search advertisers experience higher click-through-rates (CTR) for mobile phone and tablet search campaigns than for desktop search campaigns, at 166% and 137% respectively, according to a November...
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Desktops Lag in Online Video Viewer Engagement
For each desktop viewer who completed watching an online video in Q3, more than 2 viewers did the same while watching on a tablet, according to [download page] an Ooyala report released in November...
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Mobile Search Ad Spend Soars
Efficient Frontier clients currently allocate approximately 6-7% of their total online search advertising budgets to mobile search, representing almost triple the share from just one year ago,...
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Android Beats iOS in Video Conversion Rate
The average conversion rate (the ratio of plays to displays) for videos on Android mobile devices (45%) was more than double that of iPhones (22%) in Q3 2011, according to [download page] an Ooyala...
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Marketers Seek More Resources to Improve Strategies
Almost 1 in 5 marketers say the most important factor to elevating their current marketing strategy is increased resources such as staffing and funding, according to a November 2011 white paper from...
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Print Publishers Cultivate Mobile Presence
85% of US and Canadian print publishers say they currently have mobile content for smartphones, e-readers, or tablet computers, representing a 12% increase from 76% in 2010, according to [download...
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Consumer Brand Videos Not Capturing Mobile Viewers’ Attention
Online videos produced by consumer brands to promote their brand, products, or services appear to be least engaging to mobile viewers relative to other devices, according to [download page] an Ooyala...
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